Marketing
Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copy...
Đã lưu trong:
| Hovedforfatter: | |
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| Andre forfattere: | |
| Sprog: | Undetermined English |
| Udgivet: |
Boston, MA
Houghton Mifflin Co.
2008
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| Fag: | |
| Tags: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications |
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| Fysisk beskrivelse: | xxxi, 629 tr. 28 cm |
| Bibliografi: | Includes bibliographical references and indexes |
| ISBN: | 0618799702 9780618799701 |