Marketing
Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copy...
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| Autor principal: | |
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| Idioma: | Undetermined English |
| Publicat: |
Boston, MA
Houghton Mifflin Co.
2008
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| Matèries: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumari: | Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications |
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| Descripció física: | xxxi, 629 tr. 28 cm |
| Bibliografia: | Includes bibliographical references and indexes |
| ISBN: | 0618799702 9780618799701 |