The its impact on international business

The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. While most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a singl...

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Detalles Bibliográficos
Autor Principal: Buckley, Peter J.
Outros autores: Peter J. Buckley; Pervez N. Ghauri
Idioma:Undetermined
English
Publicado: London,San Diego Academic Press 1994
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