The its impact on international business

The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. While most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a singl...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Buckley, Peter J.
Awduron Eraill: Peter J. Buckley; Pervez N. Ghauri
Iaith:Undetermined
English
Cyhoeddwyd: London,San Diego Academic Press 1994
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Disgrifiad
Crynodeb:The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. While most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a single European market of 223 million people, they are often unaware of the emergence of the enormous opportunities available in Eastern and Central Europe and the former Soviet Union with a market of 400-500 million consumers. This market is untapped in almost all sectors. Not only consumers, but also the state owned organizations, cooperatives and the emerging private enterprises want Western goods and technologies
Disgrifiad Corfforoll:viii, 418 p.
ill., map
24 cm
ISBN:1861524269
9781861524263