The its impact on international business
The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. While most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a singl...
Đã lưu trong:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Sprog: | Undetermined English |
| Udgivet: |
London,San Diego
Academic Press
1994
|
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Summary: | The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. While most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a single European market of 223 million people, they are often unaware of the emergence of the enormous opportunities available in Eastern and Central Europe and the former Soviet Union with a market of 400-500 million consumers. This market is untapped in almost all sectors. Not only consumers, but also the state owned organizations, cooperatives and the emerging private enterprises want Western goods and technologies |
|---|---|
| Fysisk beskrivelse: | viii, 418 p. ill., map 24 cm |
| ISBN: | 1861524269 9781861524263 |