Instructor's Manual for Craft, Leigh, and Godfrey's Electronic media
This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures...
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| Lenguaje: | Undetermined English |
| Publicado: |
Belmont, CA
Wadsworth Thomson Learning
2001
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumario: | This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society |
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| Descripción Física: | 240 p. 28 cm |
| ISBN: | 0534195679 9780534195670 |