Instructor's Manual for Craft, Leigh, and Godfrey's Electronic media
This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Belmont, CA
Wadsworth Thomson Learning
2001
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01327nam a2200253Ia 4500 | ||
|---|---|---|---|
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| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0534195679 | ||
| 020 | |a 9780534195670 | ||
| 041 | |a eng | ||
| 082 | |a 384.540973 | ||
| 082 | |b B109 | ||
| 100 | |a Barrett, Marianne | ||
| 245 | 0 | |a Instructor's Manual for Craft, Leigh, and Godfrey's Electronic media | |
| 245 | 0 | |c Marianne Barrett | |
| 260 | |a Belmont, CA | ||
| 260 | |b Wadsworth Thomson Learning | ||
| 260 | |c 2001 | ||
| 300 | |a 240 p. | ||
| 300 | |c 28 cm | ||
| 520 | |a This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society | ||
| 650 | |a Broadcasting; Cable television | ||
| 700 | |a Marianne Barrett | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||