Crafting and executing strategy the quest for competitive advantage : concepts and cases

Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly main...

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Hlavní autor:	Thompson, Arthur A.
Další autoři:	Arthur A. Thompson; Jr.; A.J. Strickland III; John E. Gamble
Jazyk:	Undetermined English
Vydáno:	Boston McGraw-Hill/Irwin 2008
Témata:	Strategic planning; Strategic planning
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