International business the challenge of global competition
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples wi...
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| Daljnji autori: | |
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| Jezik: | Undetermined English |
| Izdano: |
Boston
McGraw-Hill Irwin
2008
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sažetak: | This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples. |
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| Opis: | 1 v. 623 p. col. ill., col. maps 29 cm |
| ISBN: | 0073530166 9780073530161 |