Steal these ideas! Marketing secrets that will make you a star
Steve Cone, an advertising and marketing veteran of nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works --and doesn...
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Tác giả chính: | |
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Ngôn ngữ: | Undetermined English |
Được phát hành: |
Ho Chi Minh city
The Publishing House
2006
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Những chủ đề: | |
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Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Tóm tắt: | Steve Cone, an advertising and marketing veteran of nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works --and doesn't--in marketing. Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business |
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Mô tả vật lý: | xi, 187 p. ill. 21 cm |
số ISBN: | 8935086805442 |