Marketing
Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is d...
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| Language: | Undetermined English |
| Published: |
Boston
McGraw-Hill/Irwin
2011
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program |
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| Physical Description: | liii, 746 p. ill. (some col.) 29 cm |
| Bibliography: | Includes biblipographical references and indexes |
| ISBN: | 0073529931 9780073529936 |