Marketing management
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice
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| Language: | Undetermined English |
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Upper Saddle River, NJ
Pearson Prentice Hall
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice |
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| Physical Description: | xxxix, 733 [45] p. col. ill. 28 cm |
| ISBN: | 0131457578 9780131457577 |