Marketing management
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice
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| 言語: | Undetermined English |
| 出版事項: |
Upper Saddle River, NJ
Pearson Prentice Hall
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| 要約: | For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice |
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| 物理的記述: | xxxix, 733 [45] p. col. ill. 28 cm |
| ISBN: | 0131457578 9780131457577 |