Marketing management
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice
שמור ב:
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| שפה: | Undetermined English |
| יצא לאור: |
Upper Saddle River, NJ
Pearson Prentice Hall
2006
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| סיכום: | For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice |
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| תיאור פיזי: | xxxix, 733 [45] p. col. ill. 28 cm |
| ISBN: | 0131457578 9780131457577 |