Introduction to mass communication media literacy and culture

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Baran, Stanley
अन्य लेखक: Stanley Baran
भाषा:Undetermined
English
प्रकाशित: New York McGraw-Hill 2010
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
विवरण
सारांश:This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely
भौतिक वर्णन:1 v. (various pagings)
ill. (some col.)
28 cm
ग्रन्थसूची:Includes bibliographical references and index
आईएसबीएन:0073378909
9780073378909