Marketing

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is d...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Roger A. Kerin
מחברים אחרים: Roger A. Kerin; Steven W. Hartley; William Rudelius
שפה:Undetermined
English
יצא לאור: Boston McGraw-Hill/Irwin 2011
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
תיאור
סיכום:Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
תיאור פיזי:liii, 746 p.
ill. (some col.)
29 cm
ביבליוגרפיה:Includes biblipographical references and indexes
ISBN:0073529931
9780073529936