Harvard business review on green business strategy
Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can als...
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| Langue: | Undetermined English |
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| Publié: |
Boston
Harvard Business School Pub.
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Résumé: | Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda |
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| Description matérielle: | vii, 213 p. ill. 21 cm |
| Bibliographie: | Includes bibliographical references and index |
| ISBN: | 1422121089 9781422121085 |