Social data analytics collaboration for the enterprise
Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the fi...
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Tác giả chính: | |
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Ngôn ngữ: | Undetermined English |
Được phát hành: |
Waltham, MA
Elsevier
2014
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Những chủ đề: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Tóm tắt: | Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease |
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Mô tả vật lý: | xv, 142 p. ill. 24 cm |
Thư mục: | Included index |
số ISBN: | 0123971861 9780123971869 |