Social data analytics collaboration for the enterprise

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the fi...

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Detalles Bibliográficos
Autor principal: Krishnan, Krish
Otros Autores: Krish Krishnan; Shawn P. Rogers
Lenguaje:Undetermined
English
Publicado: Waltham, MA Elsevier 2014
Materias:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descripción
Sumario:Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease
Descripción Física:xv, 142 p.
ill.
24 cm
Bibliografía:Included index
ISBN:0123971861
9780123971869