Social data analytics collaboration for the enterprise

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the fi...

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Bibliografiske detaljer
Hovedforfatter: Krishnan, Krish
Andre forfattere: Krish Krishnan; Shawn P. Rogers
Sprog:Undetermined
English
Udgivet: Waltham, MA Elsevier 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivelse
Summary:Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease
Fysisk beskrivelse:xv, 142 p.
ill.
24 cm
Bibliografi:Included index
ISBN:0123971861
9780123971869