The digital crown winning at content on the web
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafti...
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| Language: | Undetermined English |
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Amsterdam,Boston
Morgan Kauffmann is an imprint of Elsevier
2014
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams |
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| Physical Description: | xxvi, 331 p. col. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0124076742 9780124076747 |