China catalyst powering global growth by reaching the fastest growing consumer markets in the world

To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the...

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Bibliografski detalji
Glavni autor: Holloman, Dave M.
Daljnji autori: Dave M. Holloman
Jezik:Undetermined
English
Izdano: Hoboken, New Jersey John Wiley & Sons, Inc.
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Opis
Sažetak:To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market
Opis:xiv, 176 p.
ill., maps
25 cm
Bibliografija:Includes bibliographical references and index
ISBN:1118411293
9781118411292