China catalyst powering global growth by reaching the fastest growing consumer markets in the world

To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the...

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Bibliografiske detaljer
Hovedforfatter: Holloman, Dave M.
Andre forfattere: Dave M. Holloman
Sprog:Undetermined
English
Udgivet: Hoboken, New Jersey John Wiley & Sons, Inc.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivelse
Summary:To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market
Fysisk beskrivelse:xiv, 176 p.
ill., maps
25 cm
Bibliografi:Includes bibliographical references and index
ISBN:1118411293
9781118411292