Business research methods

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.

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Detalles Bibliográficos
Autor principal: Bryman, Alan
Otros Autores: Alan Bryman; Emma Bell
Lenguaje:Undetermined
Publicado: New York Oxford University Press 2011
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Descripción
Sumario:An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Descripción Física:765 p.
color illustrations
27 cm
ISBN:9780199583409