Business research methods

The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been com...

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Detalles Bibliográficos
Autor principal: Bryman, Alan
Otros Autores: Alan Bryman; Emma Bell
Lenguaje:Undetermined
English
Publicado: Oxford,New York Oxford University Press 2007
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