Built in social essential social marketing practices for every small business
Marketing today is driven by the customer. The old mindset wasfinding customers for your products and services. The new one iscollaborating with the customers whose trust you have earned todevelop better products and services for them. Businesses thatsucceed today acknowledge that they are in shared...
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| Language: | Undetermined English |
| Published: |
Hoboken, New Jersey
Wiley
2013
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Marketing today is driven by the customer. The old mindset wasfinding customers for your products and services. The new one iscollaborating with the customers whose trust you have earned todevelop better products and services for them. Businesses thatsucceed today acknowledge that they are in shared relationshipswith customers, employees, and other influencers in thecommunity—even competitors. Built-In Social provides astep-by-step approach to building a business channel that alignsyour business with its ideal customers and ensures yourorganization's continued relevance and success |
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| Physical Description: | viii, 216 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references (pages 195-197) and index |
| ISBN: | 111852974X 9781118529744 |