Built in social essential social marketing practices for every small business
Marketing today is driven by the customer. The old mindset wasfinding customers for your products and services. The new one iscollaborating with the customers whose trust you have earned todevelop better products and services for them. Businesses thatsucceed today acknowledge that they are in shared...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
Wiley
2013
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01375nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_26947 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 111852974X | ||
| 020 | |a 9781118529744 | ||
| 041 | |a eng | ||
| 082 | |a 658.872 | ||
| 082 | |b K84 | ||
| 100 | |a Korhan, Jeff | ||
| 245 | 0 | |a Built in social | |
| 245 | 0 | |b essential social marketing practices for every small business | |
| 245 | 0 | |c Jeff Korhan | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b Wiley | ||
| 260 | |c 2013 | ||
| 300 | |a viii, 216 p. | ||
| 300 | |b ill. | ||
| 300 | |c 23 cm | ||
| 504 | |a Includes bibliographical references (pages 195-197) and index | ||
| 520 | |a Marketing today is driven by the customer. The old mindset wasfinding customers for your products and services. The new one iscollaborating with the customers whose trust you have earned todevelop better products and services for them. Businesses thatsucceed today acknowledge that they are in shared relationshipswith customers, employees, and other influencers in thecommunity—even competitors. Built-In Social provides astep-by-step approach to building a business channel that alignsyour business with its ideal customers and ensures yourorganization's continued relevance and success | ||
| 650 | |a Social marketing; Small business | ||
| 700 | |a Jeff Korhan | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||