Online community management for dummies
Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This...
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| Lingua: | Undetermined English |
| Pubblicazione: |
Hoboken, N.J.,Chichester
Wiley,John Wiley [distributor]
2011
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Riassunto: | Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs |
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| Descrizione fisica: | xviii, 314 p. ill. 24 cm |
| ISBN: | 1118099176 9781118099179 |