Marketing the core
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and pack...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York, NY
McGraw-Hill/Irwin
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01411nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_27636 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0078028922 | ||
| 020 | |a 9780078028922 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b K39 | ||
| 100 | |a Kerin, Roger A. | ||
| 245 | 0 | |a Marketing | |
| 245 | 4 | |b the core | |
| 245 | 0 | |c Roger A. Kerin, Steven W. Hartley, William Rudelius | |
| 260 | |a New York, NY | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 300 | |a xlvii, 507 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 520 | |a Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences | ||
| 650 | |a Marketing | ||
| 700 | |a Roger A. Kerin; Steven W. Hartley; William Rudelius | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||