The the digital age

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Aronson, Merry
Muut tekijät: Merry Aronson; Don Spetner; Carol Ames
Kieli:Undetermined
English
Julkaistu: San Francisco, CA Jossey-Bass
Aiheet:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Kuvaus
Yhteenveto:The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age
Ulkoasu:xvi , 349 p.
ill.
24 cm
Bibliografia:Includes bibliographical references (p.329-333) and index
ISBN:0787986313
9780787986315