The the digital age

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and...

詳細記述

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書誌詳細
第一著者: Aronson, Merry
その他の著者: Merry Aronson; Don Spetner; Carol Ames
言語:Undetermined
English
出版事項: San Francisco, CA Jossey-Bass
主題:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
その他の書誌記述
要約:The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age
物理的記述:xvi , 349 p.
ill.
24 cm
書誌:Includes bibliographical references (p.329-333) and index
ISBN:0787986313
9780787986315