The the digital age
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
San Francisco, CA
Jossey-Bass
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01317nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29648 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0787986313 | ||
| 020 | |a 9780787986315 | ||
| 041 | |a eng | ||
| 082 | |a 659.2 | ||
| 082 | |b A769 | ||
| 100 | |a Aronson, Merry | ||
| 245 | 4 | |a The | |
| 245 | 4 | |b the digital age | |
| 245 | 0 | |c Merry Aronson, Don Spetner, Carol Ames | |
| 260 | |a San Francisco, CA | ||
| 260 | |b Jossey-Bass | ||
| 300 | |a xvi , 349 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references (p.329-333) and index | ||
| 520 | |a The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age | ||
| 650 | |a Public relations; Public relations; Publicity | ||
| 700 | |a Merry Aronson; Don Spetner; Carol Ames | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||