Aligning strategy and sales the choices, systems, and behaviors that drive effective selling
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for prof...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2014
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01356nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_31333 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1422196054 | ||
| 020 | |a 9781422196052 | ||
| 041 | |a eng | ||
| 082 | |a 658.8101 | ||
| 082 | |b C422 | ||
| 100 | |a Cespedes, Frank V. | ||
| 245 | 0 | |a Aligning strategy and sales | |
| 245 | 4 | |b the choices, systems, and behaviors that drive effective selling | |
| 245 | 0 | |c Frank V. Cespedes | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2014 | ||
| 300 | |a x, 313 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references | ||
| 520 | |a In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution | ||
| 650 | |a Sales management; Selling; Strategic planning | ||
| 700 | |a Frank V. Cespedes | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||