Marketing real people, real choices

Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, t...

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Bibliographic Details
Main Author: Solomon, Michael R.
Other Authors: Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
Language:Undetermined
English
Published: Boston Pearson 2016
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh