Marketing real people, real choices
Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, t...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
Pearson
2016
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01655nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_32552 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1292097752 | ||
| 020 | |a 9781292097756 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S689 | ||
| 100 | |a Solomon, Michael R. | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |b real people, real choices | |
| 245 | 0 | |c Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart | |
| 260 | |a Boston | ||
| 260 | |b Pearson | ||
| 260 | |c 2016 | ||
| 300 | |a xxiii, 545 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content | ||
| 650 | |a Marketing | ||
| 700 | |a Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||