The a student's guide

In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosin...

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Bibliografiset tiedot
Päätekijä: Ellet, William
Muut tekijät: William Ellet
Kieli:Undetermined
English
Julkaistu: Boston, Massachusetts Harvard Business Review Press 2018
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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Yhteenveto:In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide
Ulkoasu:vi, 253 p.
ill.
24 cm
ISBN:1633696154
9781633696150