A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese
This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried...
محفوظ في:
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| الوصول للمادة أونلاين: | https://data.ufl.udn.vn/handle/UFL/1344 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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oai:data.ufl.udn.vn:UFL-13442025-03-10T04:33:09Z A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese LVTHS2014-8220201-016 Nguyễn Thị Hồng Nở PGS.TS. Phan Văn Hòa Persuasive Strategies Advertisements Beauty Products English Vietnamese The English Language This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried out based on the combination of a variety of methods namely qualitative and quantitative. The thesis is analyzed, compared and contrasted the similarities and differences in persuasive strategies in advertisements for beauty care products in English and Vietnamese in term of layout, lexical choices, syntactic features and pragmatic feature. The findings show that both English and Vietnamese advertisement for beauty care products on the internet display a general layout with five parts: Headline, Body Copy, Illustration, Slogan and Standing details in which the Headline, the Body Copy are the main parts. Vocabulary choices, sentence types and voice are prominent grammatical features which were qualitatively and quantitatively analyzed and compared. Moreover, commonly used persuasive strategies of advertisements for beauty care products in English and Vietnamese are also identified. Finally, pragmatic features reveal that representative, commissive and directive are the most prominent devices used in persuasive strategies of advertisements for beauty care products in English and Vietnamese. 2025-03-10T04:33:04Z 2025-03-10T04:33:04Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1344 en application/msword Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Persuasive Strategies Advertisements Beauty Products English Vietnamese The English Language |
| spellingShingle |
Persuasive Strategies Advertisements Beauty Products English Vietnamese The English Language Nguyễn Thị Hồng Nở A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese |
| description |
This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried out based on the combination of a variety of methods namely qualitative and quantitative. The thesis is analyzed, compared and contrasted the similarities and differences in persuasive strategies in advertisements for beauty care products in English and Vietnamese in term of layout, lexical choices, syntactic features and pragmatic feature.
The findings show that both English and Vietnamese advertisement for beauty care products on the internet display a general layout with five parts: Headline, Body Copy, Illustration, Slogan and Standing details in which the Headline, the Body Copy are the main parts. Vocabulary choices, sentence types and voice are prominent grammatical features which were qualitatively and quantitatively analyzed and compared. Moreover, commonly used persuasive strategies of advertisements for beauty care products in English and Vietnamese are also identified. Finally, pragmatic features reveal that representative, commissive and directive are the most prominent devices used in persuasive strategies of advertisements for beauty care products in English and Vietnamese. |
| author2 |
PGS.TS. Phan Văn Hòa |
| author_facet |
PGS.TS. Phan Văn Hòa Nguyễn Thị Hồng Nở |
| format |
Thesis |
| author |
Nguyễn Thị Hồng Nở |
| author_sort |
Nguyễn Thị Hồng Nở |
| title |
A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese |
| title_short |
A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese |
| title_full |
A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese |
| title_fullStr |
A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese |
| title_full_unstemmed |
A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese |
| title_sort |
study of persuasive strategies in advertisements of beauty care products in english and vietnamese |
| publisher |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| publishDate |
2025 |
| url |
https://data.ufl.udn.vn/handle/UFL/1344 |
| _version_ |
1848488938986012672 |