A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese

The advertising language is a very special one which has its own characteristics different from any kinds of other languages. This thesis aimed at conducting a study of persuasive strategies in advertisements of electronic products in English versus Vietnamese in spoken and written texts as discours...

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Hlavní autor:	Nguyễn Thành Công
Další autoři:	PGS.TS. Hồ Thị Kiều Oanh
Médium:	Diplomová práce
Jazyk:	English
Vydáno:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Témata:	Persuasive Strategies Advertisements Electronic English Vietnamese The English Language
On-line přístup:	https://data.ufl.udn.vn/handle/UFL/1431
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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spelling	oai:data.ufl.udn.vn:UFL-14312025-03-10T04:57:23Z A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese LVTHS2014-8220201-465 LVTHS2014-8220201-465 Nguyễn Thành Công Nguyễn Thành Công PGS.TS. Hồ Thị Kiều Oanh PGS.TS. Hồ Thị Kiều Oanh Persuasive Strategies Advertisements Electronic English Vietnamese The English Language The advertising language is a very special one which has its own characteristics different from any kinds of other languages. This thesis aimed at conducting a study of persuasive strategies in advertisements of electronic products in English versus Vietnamese in spoken and written texts as discourse level. Therefore, it analyzed, compared and contrasted the similarities and differences in persuasive strategies in English and Vietnamese advertisements in terms of layout, lexical choices, syntactic features and pragmatic features. The data for analysis are 300 samples (150 in English and 150 in Vietnamese) which occupy persuasive strategies are posted on the Internet by companies, organizations, groups and individuals in the United States, the UK, Canada, Australia and Vietnam. The findings show that both English and Vietnamese advertisements on the Internet display a general layout with four parts: Headline, Body Copy, Illustration and Standing Details. Vocabulary choices and sentence structures show expressions denoting qualities and benefits of products, characteristics of products and the relationship between manufacturers and customers. In addition, commonly used persuasive strategies of advertisements in both English and Vietnamese are also identified. Finally, pragmatic features reveal that representatives, commissives and directives are the most prominent devices used in persuasive strategies of advertisements of electronic products in English versus Vietnamese. Based on the findings, the thesis gives out some implications and suggestions for teaching and learning in both languages. Linguistically, the research yields a better insight into discourse analysis and advertising in general as well as the features of persuasive strategies used in advertisements iii in English and Vietnamese in particular. Pedagogically, the study result may be useful for teachers and learners of English and Vietnamese as a foreign language, especially for students majoring in Marketing as well as those who work in electronics products advertising fields 2025-03-10T04:57:18Z 2025-03-10T04:57:18Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1431 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	Persuasive Strategies Advertisements Electronic English Vietnamese The English Language
spellingShingle	Persuasive Strategies Advertisements Electronic English Vietnamese The English Language Nguyễn Thành Công Nguyễn Thành Công A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese
description	The advertising language is a very special one which has its own characteristics different from any kinds of other languages. This thesis aimed at conducting a study of persuasive strategies in advertisements of electronic products in English versus Vietnamese in spoken and written texts as discourse level. Therefore, it analyzed, compared and contrasted the similarities and differences in persuasive strategies in English and Vietnamese advertisements in terms of layout, lexical choices, syntactic features and pragmatic features. The data for analysis are 300 samples (150 in English and 150 in Vietnamese) which occupy persuasive strategies are posted on the Internet by companies, organizations, groups and individuals in the United States, the UK, Canada, Australia and Vietnam. The findings show that both English and Vietnamese advertisements on the Internet display a general layout with four parts: Headline, Body Copy, Illustration and Standing Details. Vocabulary choices and sentence structures show expressions denoting qualities and benefits of products, characteristics of products and the relationship between manufacturers and customers. In addition, commonly used persuasive strategies of advertisements in both English and Vietnamese are also identified. Finally, pragmatic features reveal that representatives, commissives and directives are the most prominent devices used in persuasive strategies of advertisements of electronic products in English versus Vietnamese. Based on the findings, the thesis gives out some implications and suggestions for teaching and learning in both languages. Linguistically, the research yields a better insight into discourse analysis and advertising in general as well as the features of persuasive strategies used in advertisements iii in English and Vietnamese in particular. Pedagogically, the study result may be useful for teachers and learners of English and Vietnamese as a foreign language, especially for students majoring in Marketing as well as those who work in electronics products advertising fields
author2	PGS.TS. Hồ Thị Kiều Oanh
author_facet	PGS.TS. Hồ Thị Kiều Oanh Nguyễn Thành Công Nguyễn Thành Công
format	Thesis
author	Nguyễn Thành Công Nguyễn Thành Công
author_sort	Nguyễn Thành Công
title	A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese
title_short	A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese
title_full	A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese
title_fullStr	A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese
title_full_unstemmed	A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese
title_sort	study of persuasive strategies in advertisements of electronic products in english versus vietnamese
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2025
url	https://data.ufl.udn.vn/handle/UFL/1431
_version_	1848488452776001536

A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese

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