A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese

This study aims at conducting a discourse analysis of advertisements of fashion in clothing in English and in Vietnamese. The data for analysis in this thesis are 300 samples of advertisements of fashion in clothing (150 in English and 150 in Vietnamese) collected from fashion websites in the United...

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Autor Principal: Trịnh Thị Minh Trang
Outros autores: PGS.TS. Nguyễn Văn Long
Formato: Luận văn
Idioma:English
Publicado: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Những chủ đề:
Acceso en liña:https://data.ufl.udn.vn/handle/UFL/1453
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spelling oai:data.ufl.udn.vn:UFL-14532025-03-10T05:03:13Z A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese LVTHS2014-8220201-461 Trịnh Thị Minh Trang PGS.TS. Nguyễn Văn Long Analysis Advertisements Fashion Clothing English And Vietnamese The English Language This study aims at conducting a discourse analysis of advertisements of fashion in clothing in English and in Vietnamese. The data for analysis in this thesis are 300 samples of advertisements of fashion in clothing (150 in English and 150 in Vietnamese) collected from fashion websites in the United States and Vietnam. The study is carried out based on the theories of discourse analysis and a combination of a variety of methods such as descriptive, comparative, contrastive, analytic and inductive. The study focus on analyzing some typical discourse features in order to point out the similarities and differences between advertisements of fashion in clothing in English and Vietnamese in terms of their layout, lexical feature, grammatical feature and cohesive devices. The findings of this study are clearly presented based on a survey of 150 English advertisements of fashion in clothing and 150 advertisements of fashion in clothing in Vietnamese. Hopefully, the results of the study will really provide some practical applications for teaching and learning English. This study may also be useful for those who are interested in advertising, especially advertisements of fashion in clothing. 2025-03-10T05:03:08Z 2025-03-10T05:03:08Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1453 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection DSpace
language English
topic Analysis
Advertisements
Fashion
Clothing
English And Vietnamese
The English Language
spellingShingle Analysis
Advertisements
Fashion
Clothing
English And Vietnamese
The English Language
Trịnh Thị Minh Trang
A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese
description This study aims at conducting a discourse analysis of advertisements of fashion in clothing in English and in Vietnamese. The data for analysis in this thesis are 300 samples of advertisements of fashion in clothing (150 in English and 150 in Vietnamese) collected from fashion websites in the United States and Vietnam. The study is carried out based on the theories of discourse analysis and a combination of a variety of methods such as descriptive, comparative, contrastive, analytic and inductive. The study focus on analyzing some typical discourse features in order to point out the similarities and differences between advertisements of fashion in clothing in English and Vietnamese in terms of their layout, lexical feature, grammatical feature and cohesive devices. The findings of this study are clearly presented based on a survey of 150 English advertisements of fashion in clothing and 150 advertisements of fashion in clothing in Vietnamese. Hopefully, the results of the study will really provide some practical applications for teaching and learning English. This study may also be useful for those who are interested in advertising, especially advertisements of fashion in clothing.
author2 PGS.TS. Nguyễn Văn Long
author_facet PGS.TS. Nguyễn Văn Long
Trịnh Thị Minh Trang
format Thesis
author Trịnh Thị Minh Trang
author_sort Trịnh Thị Minh Trang
title A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese
title_short A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese
title_full A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese
title_fullStr A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese
title_full_unstemmed A Discourse Analysis Of Advertisements Of Fashion In Clothing In English And Vietnamese
title_sort discourse analysis of advertisements of fashion in clothing in english and vietnamese
publisher Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate 2025
url https://data.ufl.udn.vn/handle/UFL/1453
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