Fashion advertising and promotion /

This book is about: The spectrum of advertising and promotion; Planning, Advertising, and Promotion; Advertising media and the fashion segment they serve; Creating fashion advertisements; ...

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Bibliographic Details
Main Author: Diamond, Jay.
Other Authors: Diamond, Ellen.
Format: Book
Language:English
Published: Albany, N.Y. : Delmar, 1996.
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Institutions: Mạng thư viện Đại học Đà Nẵng