A STUDY OF LINGUISTIC FEATURES OF ADVERTISEMENTS FOR VEHICLES IN ENGLISH AND VIETNAMESE
The language of advertising is a very special one, which has its own characteristics that make it different from other languages. This study aims at conducting a linguistic analysis of vehicle advertisements in English and Vietnamese. The descriptive and contrastive methods were employed to gi...
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| Další autoři: | |
| Médium: | Diplomová práce |
| Jazyk: | English |
| Vydáno: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| On-line přístup: | https://data.ufl.udn.vn/handle/UFL/1754 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| Shrnutí: | The language of advertising is a very special one, which has its own
characteristics that make it different from other languages. This study aims at
conducting a linguistic analysis of vehicle advertisements in English and
Vietnamese. The descriptive and contrastive methods were employed to give
a detailed description of some typical linguistic features and to point out the
similarities and differences between English vehicle advertisements (EVAs)
and Vietnamese vehicle advertisements (VVAs) in terms of their layout,
syntactic, semantic and lexical features. The findings of this study are clearly
presented based on a survey of 110 vehicles advertisements in English and
Vietnamese, which are taken from well-known and popular newspapers,
magazines and websites in English and Vietnam. The findings show that both
EVAs and VVAs share a similar structure. Most EVAs are formed by verb
phrases and have conceptual meanings whereas most EVAs by adjective
phrases with cononative meanings. For syntactic features, the advertisements
of vehicles in both languages differ in sentence types and voice. For lexical
features, the use of specialized technical terms in EVAs is higher than in
VVAs .It is hoped that the results of the thesis provide useful documentation
to those who are interested in vehicle advertisements. |
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