AN INVESTIGATION INTO ADVERTISING SLOGANS IN ENGLISH AND VIETNAMESE

The study is implemented with the aims of finding the similarities and differences of English and Vietnamese advertising slogans in terms of lexical, syntactic and stylistic features. Besides, this study is believed to partly contribute in order to help Vietnamese learners get better understandings...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחברים אחרים: Ph.D. Lê Tấn Thi
פורמט: Bài viết
שפה:Vietnamese
יצא לאור: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
גישה מקוונת:https://data.ufl.udn.vn/handle/UFL/1909
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
תיאור
סיכום:The study is implemented with the aims of finding the similarities and differences of English and Vietnamese advertising slogans in terms of lexical, syntactic and stylistic features. Besides, this study is believed to partly contribute in order to help Vietnamese learners get better understandings of the linguistic features of advertising slogans. To some extent, the research will enable them to write a successful advertising slogan, manifesting completely the culture of their business.