A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments

The advertising language is a special one with many interesting features that differentiates itself from any kinds of other language. Advertisers have exploited some stylistic devices, including pun to beautify as well as strengthen the effectiveness of the advertisements. This thesis is aimed to co...

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Bibliographic Details
Main Author: Nguyễn Ngọc Thu Hiền
Other Authors: PGS.TS. Hồ Thị Kiều Oanh
Format: luanvanthacsi
Language:English
Published: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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Online Access:https://data.ufl.udn.vn//handle/UFL/477
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng