A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments

The advertising language is a special one with many interesting features that differentiates itself from any kinds of other language. Advertisers have exploited some stylistic devices, including pun to beautify as well as strengthen the effectiveness of the advertisements. This thesis is aimed to co...

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Bibliografische gegevens
Hoofdauteur: Nguyễn Ngọc Thu Hiền
Andere auteurs: PGS.TS. Hồ Thị Kiều Oanh
Formaat: luanvanthacsi
Taal:English
Gepubliceerd in: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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Online toegang:https://data.ufl.udn.vn//handle/UFL/477
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng