Services Marketing: Intergrating Customer Focus Across the Firm

Ebook; Seventh Edition; pages: 543

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Auteurs principaux: Valarie A., Zeithaml, Mary, Jo Bitner, Dwayne D., Gremler
Format: Livre
Langue:English
Publié: McGraw Hall 2021
Sujets:
Accès en ligne:http://elib.vku.udn.vn/handle/123456789/1232
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Thư viện lưu trữ: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
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spelling oai:elib.vku.udn.vn:123456789-12322024-08-27T13:58:04Z Services Marketing: Intergrating Customer Focus Across the Firm Valarie A., Zeithaml Mary, Jo Bitner Dwayne D., Gremler Services Marketing Ebook; Seventh Edition; pages: 543 Part 1. Foundations for Services Marketing; Part 2. Focus on the Customer; Part 3. Understanding customer requirements; ... 2021-05-19T09:46:01Z 2021-05-19T09:46:01Z 2017 Book 978-0-07-811210-2 http://elib.vku.udn.vn/handle/123456789/1232 en application/pdf McGraw Hall
institution Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
collection DSpace
language English
topic Services Marketing
spellingShingle Services Marketing
Valarie A., Zeithaml
Mary, Jo Bitner
Dwayne D., Gremler
Services Marketing: Intergrating Customer Focus Across the Firm
description Ebook; Seventh Edition; pages: 543
format Book
author Valarie A., Zeithaml
Mary, Jo Bitner
Dwayne D., Gremler
author_facet Valarie A., Zeithaml
Mary, Jo Bitner
Dwayne D., Gremler
author_sort Valarie A., Zeithaml
title Services Marketing: Intergrating Customer Focus Across the Firm
title_short Services Marketing: Intergrating Customer Focus Across the Firm
title_full Services Marketing: Intergrating Customer Focus Across the Firm
title_fullStr Services Marketing: Intergrating Customer Focus Across the Firm
title_full_unstemmed Services Marketing: Intergrating Customer Focus Across the Firm
title_sort services marketing: intergrating customer focus across the firm
publisher McGraw Hall
publishDate 2021
url http://elib.vku.udn.vn/handle/123456789/1232
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