The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator
The purpose of this piece of research is to study how Vietnamese holiday makers trust eWOM, leading to their intention to follow these type of online reviews, with the impact of their attitude to eWOM as a mediating factor. From the result, the impacts of honesty, competence and benevolence of diffe...
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://thuvien.cit.udn.vn//handle/123456789/130 |
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| Institutions: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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