The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator

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The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator

The purpose of this piece of research is to study how Vietnamese holiday makers trust eWOM, leading to their intention to follow these type of online reviews, with the impact of their attitude to eWOM as a mediating factor. From the result, the impacts of honesty, competence and benevolence of diffe...

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書誌詳細
第一著者:	Nguyen, Le Loc Tien
フォーマット:	論文
言語:	English
出版事項:	2018
主題:	eWOM mediating holiday makers Vietnam tourism
オンライン･アクセス:	http://thuvien.cit.udn.vn//handle/123456789/130
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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