The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences

Bachelor thesis of Business Administration - Digital Marketing

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Bibliografische gegevens
Hoofdauteur: Do, Ngoc Vy
Andere auteurs: Le, Ha Nhu Thao
Formaat: Thesis
Taal:English
Gepubliceerd in: Vietnam-Korea University of Information and Communication Technology 2024
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Online toegang:https://elib.vku.udn.vn/handle/123456789/3930
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Thư viện lưu trữ: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
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Samenvatting:Bachelor thesis of Business Administration - Digital Marketing