The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
Bachelor thesis of Business Administration - Digital Marketing
Sparad:
| Huvudupphovsman: | Do, Ngoc Vy |
|---|---|
| Övriga upphovsmän: | Le, Ha Nhu Thao |
| Materialtyp: | Lärdomsprov |
| Språk: | English |
| Publicerad: |
Vietnam-Korea University of Information and Communication Technology
2024
|
| Ämnen: | |
| Länkar: | https://elib.vku.udn.vn/handle/123456789/3930 |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
|---|
Liknande verk
-
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
av: Nguyen, Thi Thanh Ngan
Publicerad: (2024) -
The influence of food image on tourist satisfaction and word-of-mouth intention: The case of Dalat, Lam Dong province, VietNam
av: Nguyễn, Thị Thanh Ngân
Publicerad: (2023) -
Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam
av: Tran, Pham Huyen Trang
Publicerad: (2025) -
Foot and mouth disease :
Publicerad: (2004) -
Influence of Consumer Engagement on Word-of-Mouth: Empirical Evidence From the toUrism Industry in Vietnam
av: Nguyen, Le Ngoc Tram
Publicerad: (2021)