Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam

Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Những tác giả chính: Nguyễn, Thị Thanh Kiều (Calla), Laurie Murphy, Tingzhen Chen
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: 2024
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/handle/123456789/3617
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Miêu tả
Tóm tắt:Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and trip characteristics, especially differences in host-tourist interactions and perceptions of ethnic tourism outcomes. Such data informs decisions about what type of tourists villagers want to serve to achieve community aspirations. Explorers and Seekers were identified as the most suitable target groups to attain better interaction out-comes and make positive contributions to the local community. Tourism marketers and policymakers can use PERSONAS to develop campaigns to attract the targeted segments.