Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam
Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...
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| Những tác giả chính: | , , |
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| Định dạng: | Journal article |
| Ngôn ngữ: | English |
| Được phát hành: |
2024
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/handle/123456789/3617 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and trip characteristics, especially differences in host-tourist interactions and perceptions of ethnic tourism outcomes. Such data informs decisions about what type of tourists villagers want to serve to achieve community aspirations. Explorers and Seekers were identified as the most suitable target groups to attain better interaction out-comes and make positive contributions to the local community. Tourism marketers and policymakers can use PERSONAS to develop campaigns to attract the targeted segments. |
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