Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam
Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...
Đã lưu trong:
| Những tác giả chính: | , , |
|---|---|
| Định dạng: | Journal article |
| Ngôn ngữ: | English |
| Được phát hành: |
2024
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/handle/123456789/3617 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:123456789-3617 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:123456789-36172024-11-12T01:09:26Z Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam Nguyễn, Thị Thanh Kiều (Calla) Laurie Murphy Tingzhen Chen Ethnic Tourists Host-tourist Interaction Outcomes Personas Segmentation Vietnam’s Central Highlands Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and trip characteristics, especially differences in host-tourist interactions and perceptions of ethnic tourism outcomes. Such data informs decisions about what type of tourists villagers want to serve to achieve community aspirations. Explorers and Seekers were identified as the most suitable target groups to attain better interaction out-comes and make positive contributions to the local community. Tourism marketers and policymakers can use PERSONAS to develop campaigns to attract the targeted segments. 17 2 105-133 2024-11-01T08:01:36Z 2024-11-01T08:01:36Z 2024-10-28 Journal article Bài báo đăng trên tạp chí thuộc SCOPUS, bao gồm book chapter https://scholar.dlu.edu.vn/handle/123456789/3617 10.14764/10.ASEAS-0114 en Advances in Southeast Asian Studies (formerly Austrian Journal of South-East Asian Studies) 2791-531X (Online) |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Ethnic Tourists Host-tourist Interaction Outcomes Personas Segmentation Vietnam’s Central Highlands |
| spellingShingle |
Ethnic Tourists Host-tourist Interaction Outcomes Personas Segmentation Vietnam’s Central Highlands Nguyễn, Thị Thanh Kiều (Calla) Laurie Murphy Tingzhen Chen Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam |
| description |
Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and trip characteristics, especially differences in host-tourist interactions and perceptions of ethnic tourism outcomes. Such data informs decisions about what type of tourists villagers want to serve to achieve community aspirations. Explorers and Seekers were identified as the most suitable target groups to attain better interaction out-comes and make positive contributions to the local community. Tourism marketers and policymakers can use PERSONAS to develop campaigns to attract the targeted segments. |
| format |
Journal article |
| author |
Nguyễn, Thị Thanh Kiều (Calla) Laurie Murphy Tingzhen Chen |
| author_facet |
Nguyễn, Thị Thanh Kiều (Calla) Laurie Murphy Tingzhen Chen |
| author_sort |
Nguyễn, Thị Thanh Kiều (Calla) |
| title |
Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam |
| title_short |
Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam |
| title_full |
Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam |
| title_fullStr |
Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam |
| title_full_unstemmed |
Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam |
| title_sort |
segmentation of ethnic tourists and their interaction outcomes with hosts in the central highlands, vietnam |
| publishDate |
2024 |
| url |
https://scholar.dlu.edu.vn/handle/123456789/3617 |
| _version_ |
1817660460720193536 |