Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam

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Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam

Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...

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Bibliografiske detaljer
Những tác giả chính:	Nguyễn, Thị Thanh Kiều (Calla), Laurie Murphy, Tingzhen Chen
Format:	Journal article
Sprog:	English
Udgivet:	2024
Fag:	Ethnic Tourists Host-tourist Interaction Outcomes Personas Segmentation Vietnam’s Central Highlands
Online adgang:	https://scholar.dlu.edu.vn/handle/123456789/3617
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Lignende værker

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