Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam
Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...
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主要な著者: | Nguyễn, Thị Thanh Kiều (Calla), Laurie Murphy, Tingzhen Chen |
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フォーマット: | Journal article |
言語: | English |
出版事項: |
2024
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主題: | |
オンライン・アクセス: | https://scholar.dlu.edu.vn/handle/123456789/3617 |
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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