Segmentation of ethnic tourists and their interaction outcomes with hosts in the Central Highlands, Vietnam
Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and...
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| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/handle/123456789/3617 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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