Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam

Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam

An effective and efficient supply chain requires farmers, traders, wholesalers and retailers to develop and maintain close relationships with their trading partners. The relationship constructs: satisfaction, trust, commitment, communication, coordination and power were utilised in an examination of...

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Chi tiết về thư mục
Những tác giả chính: Lê, Như Bích, Batt, Peter J
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: 2022
Những chủ đề:
trust, satisfaction, power, commitment, personal relationships
Truy cập trực tuyến:http://scholar.dlu.edu.vn/handle/123456789/892
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:123456789-892
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institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic trust, satisfaction, power, commitment, personal relationships
spellingShingle trust, satisfaction, power, commitment, personal relationships
Lê, Như Bích
Batt, Peter J
Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam
description An effective and efficient supply chain requires farmers, traders, wholesalers and retailers to develop and maintain close relationships with their trading partners. The relationship constructs: satisfaction, trust, commitment, communication, coordination and power were utilised in an examination of the exchange relationships between cut flower growers and their downstream trading partners in the cut flower industry in Da Lat, Viet Nam. In the absence of any significant relationship specific investments, farmers were free to choose their preferred trading partner. Contrary to much of the literature, coercive market power was seldom exercised. Enduring long-term relationships were primarily built upon trust through established and satisfying personal relationships.
format Journal article
author Lê, Như Bích
Batt, Peter J
author_facet Lê, Như Bích
Batt, Peter J
author_sort Lê, Như Bích
title Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam
title_short Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam
title_full Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam
title_fullStr Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam
title_full_unstemmed Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam
title_sort farmer-buyers relationships in the cut flower supply chain in da lat vietnam
publishDate 2022
url http://scholar.dlu.edu.vn/handle/123456789/892
_version_ 1768305884988964864
spelling oai:scholar.dlu.edu.vn:123456789-8922022-09-09T15:39:49Z Farmer-Buyers relationships in the cut flower supply chain in Da Lat Vietnam Lê, Như Bích Batt, Peter J trust, satisfaction, power, commitment, personal relationships An effective and efficient supply chain requires farmers, traders, wholesalers and retailers to develop and maintain close relationships with their trading partners. The relationship constructs: satisfaction, trust, commitment, communication, coordination and power were utilised in an examination of the exchange relationships between cut flower growers and their downstream trading partners in the cut flower industry in Da Lat, Viet Nam. In the absence of any significant relationship specific investments, farmers were free to choose their preferred trading partner. Contrary to much of the literature, coercive market power was seldom exercised. 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