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During the transition period to the digital economy, digital environment has become popular in university libraries across Vietnam. It is necessary to establish a new marketing approach as to facilitate marketers with breakthrough technologies. Digital marketing in smart libraries is a combination o...
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| Tác giả chính: | |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
Cục Thông tin khoa học và công nghệ quốc gia
2023
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| Truy cập trực tuyến: | https://vjol.info.vn/index.php/VJIAD/article/view/58904 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114543 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | During the transition period to the digital economy, digital environment has become popular in university libraries across Vietnam. It is necessary to establish a new marketing approach as to facilitate marketers with breakthrough technologies. Digital marketing in smart libraries is a combination of marketing with online interaction between libraries and users. This article is about definitions, roles, advantages, tools of digital marketing and its application in smart libraries in order to enhance the effectiveness and the efficiency of the libraries. |
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