Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity

Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity

Purpose The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC). Design/methodology/a...

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Những tác giả chính: Minh-Duc, Le, Huu-Lam, Nguyen
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: University of Economics Ho Chi Minh City 2023
Truy cập trực tuyến:https://www.emerald.com/insight/content/doi/10.1108/JABES-10-2018-0070/full/html
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115412
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-1154122023-03-08T03:56:01Z Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity Minh-Duc, Le Huu-Lam, Nguyen Purpose The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC). Design/methodology/approach This study was conducted in companies (hotels and tour operators) from the hospitality sector in Vietnam. The respondents were selected based on convenience sampling. A cross-sectional survey design and questionnaire method was used for data collection. Findings The results of the empirical analysis suggest that: employee IM is significantly associated with EC, both TFL and CCB are positively related to employee IM and EC and employee IM positively mediates the effects of both TFL and CCB on EC. Practical implications The results may help managers focus on TFL behavior, CCB and employee IM to achieve higher EC. Originality/value This investigation is expected to be new and valuable. Research on relationships of CCB, employee IM and EC is of significant importance but has not been examined to date. It is hoped that this study addresses this important gap in the marketing literature. 2023-03-08T03:56:01Z 2023-03-08T03:56:01Z 2019 Article 2515-964X https://www.emerald.com/insight/content/doi/10.1108/JABES-10-2018-0070/full/html http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115412 10.1108/JABES-10-2018-0070 en Journal of Asian Business and Economic Studies, Volume 26, Issue 2; p. 286-300 application/pdf University of Economics Ho Chi Minh City
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
description Purpose The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC). Design/methodology/approach This study was conducted in companies (hotels and tour operators) from the hospitality sector in Vietnam. The respondents were selected based on convenience sampling. A cross-sectional survey design and questionnaire method was used for data collection. Findings The results of the empirical analysis suggest that: employee IM is significantly associated with EC, both TFL and CCB are positively related to employee IM and EC and employee IM positively mediates the effects of both TFL and CCB on EC. Practical implications The results may help managers focus on TFL behavior, CCB and employee IM to achieve higher EC. Originality/value This investigation is expected to be new and valuable. Research on relationships of CCB, employee IM and EC is of significant importance but has not been examined to date. It is hoped that this study addresses this important gap in the marketing literature.
format Article
author Minh-Duc, Le
Huu-Lam, Nguyen
spellingShingle Minh-Duc, Le
Huu-Lam, Nguyen
Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
author_facet Minh-Duc, Le
Huu-Lam, Nguyen
author_sort Minh-Duc, Le
title Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
title_short Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
title_full Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
title_fullStr Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
title_full_unstemmed Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
title_sort transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
publisher University of Economics Ho Chi Minh City
publishDate 2023
url https://www.emerald.com/insight/content/doi/10.1108/JABES-10-2018-0070/full/html
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115412
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