The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam
Purpose The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach Via an empirical analysis through surveying cus...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
University of Economics Ho Chi Minh City
2023
|
| Truy cập trực tuyến: | https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0053/full/html http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115445 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-115445 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-1154452023-03-08T03:56:11Z The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam Truong, Thi Hieu Hanh Purpose The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach Via an empirical analysis through surveying customers, this paper assesses and confirms the drivers of omni-channel shopping intention within the context of fashion retailing sector in Danang. Findings The findings highlight the significance of customer perception of research shopping (including showrooming and webrooming) behaviours, compatibility and risk to their intention towards omni-channel shopping, implying profound understanding of designing effective omni-channel retailing strategy. Originality/value From a theoretical perspective, comprehending customer perception of the omni-channel concept has emerged as an important theme in recent literature as well as in practitioners' reports. Hence, the meaningful contribution of this study is the involvement in the attractive steam of study. From a managerial perspective, this study could offer guidance to retailers or managers about developing a successful omni-channel strategy from a customer point of view. 2023-03-08T03:56:11Z 2023-03-08T03:56:11Z 2021 Article 2515-964X https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0053/full/html http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115445 10.1108/JABES-05-2020-0053 en Journal of Asian Business and Economic Studies, Volume 28, Issue 2; p. 143-159 application/pdf University of Economics Ho Chi Minh City |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| description |
Purpose The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach Via an empirical analysis through surveying customers, this paper assesses and confirms the drivers of omni-channel shopping intention within the context of fashion retailing sector in Danang. Findings The findings highlight the significance of customer perception of research shopping (including showrooming and webrooming) behaviours, compatibility and risk to their intention towards omni-channel shopping, implying profound understanding of designing effective omni-channel retailing strategy. Originality/value From a theoretical perspective, comprehending customer perception of the omni-channel concept has emerged as an important theme in recent literature as well as in practitioners' reports. Hence, the meaningful contribution of this study is the involvement in the attractive steam of study. From a managerial perspective, this study could offer guidance to retailers or managers about developing a successful omni-channel strategy from a customer point of view. |
| format |
Article |
| author |
Truong, Thi Hieu Hanh |
| spellingShingle |
Truong, Thi Hieu Hanh The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam |
| author_facet |
Truong, Thi Hieu Hanh |
| author_sort |
Truong, Thi Hieu Hanh |
| title |
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam |
| title_short |
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam |
| title_full |
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam |
| title_fullStr |
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam |
| title_full_unstemmed |
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam |
| title_sort |
drivers of omni-channel shopping intention: a case study for fashion retailing sector in danang, vietnam |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2023 |
| url |
https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0053/full/html http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115445 |
| _version_ |
1765278523307589632 |